Why Optical Consumers Buy Online

The Optical Journal - optical news with independent views

After hearing from optical retailers and optical suppliers how much the Internet has effected their business, I thought I would do an article on what motivates the consumer to purchase on line. Should you be offering this services as well?  After reviewing many optical websites- very few offer this service. You can set an appointment, find out about eye health- but what happens if you want to reorder contact lenses? Or you saw a particular frame, you liked, why not make this service available to your patients and potential patients?

Aegis Group’s Synovate recently did a survey for Guidance and came up with some surprising and not so surprising results.

Check these site out- to see what they say about buying online