William Morris – British Art Meets Craft

William Morris Gallery Sunglasses

Collaboration at its finest – William Morris London is proud to be working in partnership with The William Morris Gallery, the world-renowned art organization that houses and preserves one of the best collections in the world of the work of this great artist.

William Morris (1834-1896) was a world-famous designer, poet, political activist, and craftsman known for designing elegant interiors and exquisite textiles that remain among the best-loved and most popular designs around the world.

Today, this new line of eyewear takes the best of those iconic prints and fabrics and applies them to a stunning range of wearable eyewear.

Lodden (1884)

William Morris Lodden

Lodden was designed by William Morris and block printed onto cotton fabrics. Lodden has a very large repeating pattern and shows intricate scrolling flowers with foliage in gold, greens and silver grey.

Strawberry Thief (1883)

William Morris Strawberry Thief
Strawberry Thief

One of William Morris’s most expensive, technically challenging, yet commercially successful designs; Strawberry Thief was inspired by the thrushes that decimated the fruit in his garden at Kelmscott Manor in Oxfordshire.

Riverwind (1881-83)

William Morris Riverwind

This design, based on Morris’s design Windrush, a tributary of the River Thames, is one of Morris’s last designs for a printed textile. It was inspired by a seventeenth-century velvet in the South Kensington Museum.

Brother Rabbit (1882)

William Morris Brother Rabbit
Brother Rabbit

Morris conceived his passion for medieval textiles and decoration during his childhood. Designed specifically to utilize the indigo discharge method of printing, the authentic blue of this plant dye only emerges after three days, when it is lifted from the vat.


About William Morris London

Born to be British and forever loyal to our customers, William Morris London takes pride in our worldwide distinctive fashion brand. Taking pleasure in designing our frames in the heart of London with the optician’s desires at the forefront of our mind. We deliver world class customer service across the globe.

About Design Eyewear Group

Design Eyewear Group develops and markets iconic eyewear brands, which have been sold worldwide by premium opticians for more than 50 years. Exceptional design defines Design Eyewear Group’s portfolio of dynamic brands which are inspired by art, innovation, and trend while delivering exceptional value. Headquartered in Aarhus, Denmark, the company has local offices in Paris, San Francisco, Bilbao, and London.

SILMO PARIS 20-23 September 2024


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